Strategizing for Innovation: An Empirical Investigation on Strategic Orientation and Innovation Types

Strategic orientations, marketing capabilities and innovation: an empirical investigation

Interest in the strategic orientations of firms and their impact on performance has increased in recent years. Customer orientation with a view to satisfying customers? needs is often contrasted to more product or technology-related orientations that rely on research for new product development ideas. Our study links these orientations directly to innovation by examining their relationship with...

Services outsourcing and innovation: An empirical investigation

We provide a comprehensive empirical analysis of the links between international services outsourcing, domestic outsourcing, profits and innovation using plant level data. We find a positive effect of international outsourcing of services on innovative activity at the plant level. Such a positive effect can also be observed for domestic outsourcing of services, but the magnitude is smaller. Thi...

Cooperation toward Environmental Innovation: an Empirical Investigation

This paper explores the relationship between firms’ cooperation and their propensity toward environmental innovation. Previous literature has emphasized the peculiarities of such innovations based on their drivers, their positive spill-overs and the importance of regulation to trigger them. This paper contributes to the literature by focusing on the importance of cooperation and of vertical, ho...

Size, strategic, and market orientation affects on innovation

Based on a random sample of 500 South Yorkshire non-hi-tech manufacturing small, medium-sized enterprises (SMEs) the quantitative findings support the hypothesis that size, strategic, and market orientation associate with innovation. The results show that prospectors are medium-sized companies and small companies, defenders. Prospectors are more innovative and market-oriented than defenders. Th...

Untangling the strategic orientation and its impact on product innovation performance: An empirical study on the Chinese enterprises